John G. Moore - Indianapolis Web Developer - Indianapolis Multimedia RoR Developer - Full Stack Developer - Storyline - HTML5 - Course Developer - ExactTarget Email and Distributed Sending

John G. Moore
2807 Coopersmith Ct.
Indianapolis, IN 46268
john.g.moore.jr@gmail.com
Voice: 317.625.3966
Message: 317.674.3644
Skype: mycomics

► Objective:

Internet, Development, eLearning and Media opportunities

► Resume Overview:

Hello,

First I would like to thank you for checking out my resume. My resume is long. I made it long in order to showcase my skills. I encourage you to visit all the links on my resume. These links are my work. By looking at them you will get a comprehensive view of of the following:

What I've done
What I can do
Why you need to hire me

Here is a TXT version of my resume. Here is a Word version of my resume. Thank you for your time and consideration.

John

► Work Samples:

A Case Study

Email Producer and Campaign Manager

SEO Content Strategy

SEO Audit Report

Interactive HTML

Graphics and Video Content

SEO Content Sample 1 - SEO optimized Content

SEO Contnet Sample 2 - SEO optimized Content

SEO Web Article

Email Campaign

Email Campaign Landing Page

eLearning - Design and Development - HTML, Video and Flash

End User Guide

Q&A Content

Graphics - Logos

Graphics - Caricatures

Repurposed Content with Social Media Integration

SEO Forum Content

Web User Documentation

Detailed work case studies of some of my projects

Writing - Book Excerpt #1

Writing - Book Excerpt #2

► Key Skills:

• Content Creation - Documentation, Graphic Design and Multimedia Production

• Documentation - Technical Writing and Document Design

► Relevant Skills:

• Strong personal skills including focused listening and logical thinking

• A "techie" with good communication skills

• ASTD Certified Instructional Designer

• Published Technical Author

• Former CBS Sports Blogger

• Social Media

• Creativity

• Analytics

• ADDIE

► Proficient User of the Following:

Software:

Google Analytics	Google Webmaster Tools	Google AdWords	MS Office 2007 & Google Apps
Crazy Egg	Camtasia Studio	eCampaign 7.4	Flash - Design & Development
InDesign CS4	Articulate Storyline	After Effects CS4	Dreamweaver CS5 + FileZilla
StyleWriter	Photoshop CS4 & CS5	Adobe Premiere Pro	ExactTarget Email and Xpress
Maya 2008 Unlimited	Illustrator CS4	Captivate 4 & 5	HTML e-mail + Landing Pages

Operating Systems/Servers:

Windows XP

Windows Vista

Windows 7

Mac OS 10.6

Apple iOS 3.2

Apache Server

Programming:

HTML 5

Ruby on Rails

PHP

SCORM 2004

CSS

JQuery

Actionscript

JavaScript

Learning & Content Management Systems:

Plateau w/ SCORM	Cerner MyMedEd - Silverstream
Thesis 1.8 / WordPress 3.01	Various WordPress Plugins

• Here is what I bring to the table:

Content Mgmt & Strategy	9
Flash CS - CS4	9
Photoshop CS4	9
Dreamweaver	8
Ruby on Rails	4
Video Design & Development	7
Instructional Design & Development	9
Web Design & Development	9
Analytics	9
3D Skills - Maya	7
Apple iOS 4	8
Win/Mac OS	9
ExactTarget	8
Illustration	10
Writing	8
HTML E-Mails	8

► Employment History:

September 2012 – Current – ExactTarget | Instructional Developer - Contractor

As a contract Instructional Developer I am responsible for managing and creating the development of interactive training materials for internal and external clients. I provide create conceptual, creative thinking to turn complex concepts into easy-to-understand, visually appealing, and interactive e-learning modules. I work closely with a cross-functional team of Instructional Designers and Subject Matter Experts (SME) to deliver effective materials that reach a wide array of audiences. I have a trained eye for design, an uncanny attention to detail, and the desire to work in an ever-changing, fast-paced environment.

Primary Responsibilities:

• Interface with Instructional Designers, SMEs, and stakeholders
• Design graphics, visualizations, and animations
• Collaborate and manage learner-centered online training projects
• Set, manage, and achieve production schedules for material design and deployment
• Manage multiple tasks at once

I know how to do the following using ExactTarget software:

• Data Management
• Creating an Email in Distributed Sending
• Create an HTML Template
• Subscribers and Tracking

I do the following:

• Graphic design and multimedia production
• Development with Adobe Flash, Photoshop, and Construct 2
• Web Development with HTML/HTML5 and CSS
• eLearning Development using Articulate Storyline

May 2012 – Current – Fall Creek Gardens | Technical and Artistic Support

My primary responsibilities are to write, edit, repurpose, enhance and post content. Other duties:

• Content Management
• Google Analytics
• Facebook Page Admin

FCG

ExactTarget eMarketing Guru

I also provide email marketing for Fall Creeks Gardens. I use ExactTarget software
to direct market to Fall Creek Gardens members. I'm responsible for coding, testing,
scheduling and reporting on emails. Here is a sample email marketing campaign:

I also do the following:

• Prepare Photoshop files as required, slicing/resizing images
• Build emails using ExactTarget templates
• Create HTML paste emails using HTML
• Prepare, update and maintain the subscriber list
• Implement A|B testing, including segmentation, subject lines, sent times, etc.
• Perform quality assurance testing to validate functional and rendering performance

May 2011 – May 2012 – Budgetler | Developer and Content Manager

Budgetler is an online financial assistant that tracks all account types and transactions. It offers the functionality of desktop financial management software within a lean and easy-to-use web service. As an Indianapolis Lead Developer and Content Manager I did the following:

• Application development with the Ruby on Rails framework
• Full application stack from the application core to the database layer
• JQuery framework
• PayPal Integration

February 2011 – July 2011 – BEA Consulting / Bostech | SEO Content Manager

As an Indianapolis SEO Content Manager I produced deliverables independently but
worked closely with technology team members to build the CollegeUp.org website.
Shaping ideas based on users and business insights, while being sensitive to both the
brand and the client’s (USA Funds) internal capabilities was a key component of my job.

My primary responsibilities were to write, edit, repurpose, enhance and post content.
I built, supported and optimized content using text, multimedia and graphics. As SEO
Content Manager I implemented SEO to increase search volume. I compiled content
(via agreements) from partners such as Monster, Bundle and Fastweb to broaden
and strengthen CollegeUp.org content offerings. I also worked with the Bostech
development team to QA the CollegeUp.org CMS. Other duties:

• Decipher (Monster, Bundle and Fastweb) content license agreements
• SEO content strategy - Keyword generation, SEO sitemap and taxonomy
• CollegeUp.org Google Analytics Administration and Reporting
• Keyword Implementation - Text articles and Q & A content
• Create Forum (JForum) Moderator and User Guidelines
• Repurpose branded content - Text, images and video
• Draft website documentaion (terms, privacy, etc...)
• Testing/QA of website CMS using Assembla

As SEO Content manager I also provided quality assurance for CollegeUp.org. I used
Assembla for bug tracking and team collaboration. I made sure that content followed
the "tone" and "voice" of the client. I used approved style guides, wireframes and
client direction to make sure the final content deliverable met or exceed expectation.

Elizabeth "Beth" Gilstrap, former Bostech Marketing Manager, now at ExactTarget
was one of my managers on this project.

Here are my BEA Holdings references.

January 2011 – June 2011 – ChaCha Search | Social Coordinator

As Social Coordinator my primary responsibilities were finding, editing, repurposing, rewriting, and enhancing content. I built, supported and promoted content using facebook and by optimizing on-page content. As Social Coordinator I implemented SEO best practices and social media to support findability and usability for an Internet audience. Other duties:

• Optimized content using current SEO strategies
• Generated SEO content based on trending data
• Researched media and web technologies
• Keyword research, audit and strategy

I was the Social Coordinator for the michaeljacksonisking facebook page:

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As a Social Coordinator I focused on creating content for maximum visibility and ranking in the major (Google) search engines. I used Google Analytics, Google Insights for Search and SEO copy editing techniques (long tail SEO) to achieve Search Engine Optimization goals.

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July 2010 – Current | Freelancer

• Creating content for websites
• e-Learning development

April 2002 – June 2010 – Clarian Learning Solutions (CLS) | Multimedia Developer

Multimedia Developer - As a developer at Clarian I worked with clinical staff, other developers,
training staff and designers creating storyboards, user interfaces, web sites, documentation,
presentations, and elearning applications. I effectively used creativity and technical skill to
develop multimedia, web-based training, animation, presentations, podcasts and software simulations.

Besides designing and developing SCORM content I also provided Tier III support for Plateau
Systems WBTs and troubleshooting assistance for the Plateau learning management system (eLMS)
when needed. I also worked well within a team environment and under the pressure of multiple deadlines.
I gathered and documented requirements, worked with subject matter experts and distributed LTA
documentation on several elearning projects. Other duties:

• Created video and audio (multimedia) content for customized e-Learning
• e-Learning development for the Internet and desktop computers
• Developed Cerner Implementation Web Based Training
• Animation Mockups - Content Design and Development
• Reviewed online courses for quality assurance
• Trained CLS design staff on multimedia software
• Designed and developed SCORM based WBTs
• SCORM/LMS Content Integration

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• Development Case Studies - HTML, PHP, SQL and Actionscritping development:

http://www.informaticsed.org/ourwork.html

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As a Digital Media Designer designed, developed and supported the following:

• Logo Design

NewLogo

http://www.informaticsed.org/showcase/Logo/Logos.html

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• Flash, Captivate and SCORM Web Based Training (WBT) module:

http://www.informaticsed.org/Lawson/RSS/REG/STOCK/index.html

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• eLearning Training Page (HTML, JavaScript, CSS and Bitmaps):

http://www.informaticsed.org/update/video1/training_page_beta.html

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• eLearning Training Page E-Mail Announcement (HTML and Bitmap):

http://www.informaticsed.org/update/video1/FNTL.html

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• Using Social Media - Twitter Page for Software-as-a-service (SaaS) Rollout:

http://twitter.com/CLS_FirstNet

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• Print Graphic Design samples:

http://www.scribd.com/full/37450296?access_key=key-19nu9cyghhskvcxn8d7r

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• Booklet Layout, Graphic Design and PrePress - Adobe InDesign and MS Word:

http://www.scribd.com/full/37450660?access_key=key-2ncvmbze6nliyq4vavj4

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• LTA Documentation:

http://www.scribd.com/doc/40046605/LTA-Grid-Document

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• Flash GUI, CSS, Actionscript and HTML Video Training Module:

http://www.kubepharm.com/smoke/Video_WBT.html

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https://clarian.plateau.com/content/clarian/WBT/2010/IS/awareness_hipaa/index.html

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• Animation - Rich Media - Voice Fonts - Storyboarding (T1 BroadBand Only!):

* This was a proof-of-concept using Flash animation and voice fonts.

http://www.informaticsed.org/panflu/

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As a developer, I was also responsible for managing all the online newsletters for PACE Updates and ensuring that online customer experiences were consistent and standards of the PACE Updates brand were consistent across all marketing initiatives. I acted as a partner with instructional design on eLetter content and distribution. I was the PACE knowledgebase creator and content manager from 2005 - 2010. I designed and developed a PHP, HTML and PDF knowledgebase for FAQs and CPOE training materials.

I edited and sent a monthly FAQ e-mail campaign to Clarian clinical staff. In 2006 I used Google analytics to provide advanced methodologies such as newsletter design, testing and advanced user segmentation. I also applied Search Engine Optimization (SEO) strategies to the eLetter FAQ knowledge base and e-Mail newsletter campaigns. Other duties:

• Developed the strategy for integrating email into eLetter FAQ knowledgebase
• Implemented the eLetter FAQ knowledge base search engine
• Tracked emails and FAQ knowledge base using Google Analytics and Crazy Egg
• Migrated FAQ communications from print to less expensive electronic channels
• FAQ knowledge base content SEO

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• eLetter FAQ knowledgebase - e-Mail Newsletter PHP/HTML search engine:

http://www.informaticsed.org/eletter/Current/search

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• eLetter FAQ knowledgebase - 2010 Analytics:

http://www.scribd.com/doc/40046638/eLetter-FAQ-Knowledge-Base-Metrics

E-Mail newsletter reach from 2008 thru 2011

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• Typical eLetter FAQ online newsletter (HTML, Social Networking, E-mail):

http://www.informaticsed.org/eletter/Current/FAQNewsletter.html

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• Clarian PULSE Information:

http://www.websitetrafficspy.com/pulse.clarian.org

https://pulse.clarian.org/clarian/layoutTemplates/html/access/outside_Loginform.jsp

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As a developer I also provided second and third tier application support to customers on the front end WBT modules of the Learning Management system (eLMS). I assisted internal and external clients with application support requests while mentoring and coaching fellow team members on support issues. While providing WBT application support I was responsible for the following:

• Quality assurance and use case testing
• Help-desk type support for proprietary eLearning modules
• Coordinating and performing operating procedures - FTP
• Advising alternate solutions for problems and or recommending a specific solution
• Providing updates, status, and completion information to managers and team members

As a Developer I was a key member of a creative services team and enjoyed working in a
fast paced collaborative environment.

April 2006 – May 2007 – CBS Interactive (CBS Digital Media Group) | Blogger/Sports Cartoonist

I created the SPuN cartoon feature for the CBS Sportsline SPiN website. I conceptualized and wrote sports related content. CBS Interactive wanted edgy sports commentary content.

I also created YouTube animations for SPuN:

http://www.youtube.com/watch?v=regCZXBIJ48

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http://www.youtube.com/watch?v=GqGS0MLjEuc

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• Blog Cartoon:

http://www.cbssports.com/images/spin/spun/spun-020807large.jpg

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• CBS SportsLine Interactive: Premiere, ActionScript and Caricature

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Maya Unlimited 2008 - 3D Character Modeling & Rigging

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• Storyboarding, Illustration, Animation, Actionscript and Inverse Kinematics (IK):

Flash Animation Video

*This was a first draft of this animation - part of the lip-sync is off.

Or Download the video here:

http://www.kubepharm.com/movie/CubsWinDone.m4v
http://www.kubepharm.com/movie/CubsWinDone.mp4
http://www.kubepharm.com/movie/CubsWinDone.ogg
http://www.kubepharm.com/movie/CubsWinDone.flv

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• Samples of some of my freelance graphic work:

http://www.kubepharm.com/Spun/JGM_Artist.html

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Detailed work case studies

April 2000 – May 2001 – Pearson Education | Media Developer

As an Indianapolis multimedia developer I designed Graphical User Interfaces (GUIs) for CD-ROM applications. I developed visual media elements, created and edited images, as well as developed interactive CD-ROMs for the Sams publishing imprint of Pearson Education. I worked with editors and writers, as well as software companies to develop book CD-ROMs.

I also negotiated software contracts and wrote product descriptions for each CD-ROM
I developed. As a Media Developer I was also responsible for the following:

• Posting book errata content to the Pearson Education website
• Technical support and troubleshooting of all my media projects
• Microsite and CD-ROM GUI design, development and production
• Reviewing content for quality assurance
• Providing CD-ROM source code updates and fixes

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• GUI Design, Layout and Production - Photoshop, Formula Graphics and Illustrator:

MCP1

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• GUI Design, Layout and Production - Photoshop, Flash and Actionscript:

MCP2

MCP3

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• Microsite GUI Design, Layout and Production - Photoshop and HTML:

Sams Book Webpage

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Multimedia-CDROMs

August 1998 – March 2000 – H.L.Yoh Company | IT Consultant

IT Consultant – I was responsible for maintaining networks and applications for the
Indiana women infant and children (WIC) program. I provided support via the phone
and Internet to WIC clinic workers. I also designed and developed web applications
using HTML and desktop applications using Visual Basic. I also provided tier I, II
and III application support and on-site (WIC clinics) troubleshooting of applications
and WIC networked WinTel computers. As an IT Consultant I was also responsible
for the following:

• On-site WIC Voucher software installation - Lexmark MICR printer setup
• Coordinated equipment repair - Lexmark MICR printers and OS troubleshooting

May 1997 – August 1998 – Paul Harris Stores, Inc. | PC Support Specialist

I was responsible for maintaining user workstations in a corporate setting. I setup,
upgraded and repaired Windows 95 based PC’s and Windows NT 3.5 file servers.
I provided tier I, II and III support. I also managed the H.E.A.T. for Windows customer
support system and handled telephone support. While providing PC Support I was
also responsible for the following:

• On-site point-of-sale systems installation - setup of WinTel POS systems
• Coordinating equipment repair — HP printers and NCR Pentium 7452s

May 1995 – August 1997 – Indianapolis Public Schools | Computer Specialist

I was responsible for maintaining a computer lab in an educational setting. I setup,
upgraded and repaired Windows based PC's and managed Novell Netware 3.12 and
4.1 file servers. I also provided tier I and II support. As a Computer Specialist
I was also responsible for the following:

• Service calls on warranty equipment
• PC Break fix and equipment repair
• User phone support

► Publications:

The Flash Webisode Production Handbook (With CD-ROM) (Paperback)
By John Moore (Author)

I wrote this book. I developed the code samples and CD-ROM for this
book. I also completed all the software acquisitions (contracts)
and created all the visual content for this book.

Paperback: 407 pages Publisher: Charles River Media; 1st edition

(October 15, 2001) Language: English ISBN-10: 1584500875

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• Amazon Book Page:

http://www.amazon.com/Flash-Webisode-Production-Handbook-CD-ROM

• Sample Pages:

http://www.kubepharm.com/JG_Moore_Page_1_FWH.jpg

http://www.kubepharm.com/JG_Moore_Page_2_FWH.jpg

► Awards:

• Clarian Awards:

http://www.scribd.com/doc/38895097/Awards-1

http://www.scribd.com/doc/38895181/Awards-2

► Certificates:

Google Analytics Individual Qualification (IQ)

• Coordinating and customizing Implementations
• User Engagement & User experience Metrics
• Analysis and Reporting

My Verification ID Number: 388349

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• ASTD Instructional Design Certificate: